9 growth strategies that worked.
The AI prompt to apply each to yours.
Real case studies from Stripe, Tinder, Notion, Airbnb and others — with HeyMojo's AI prompt to translate each into experiments for your specific company.
Artisan
Artisan’s Viral OOH Campaigns
Intentionally used controversial messaging to stand out in a crowded AI market and build brand recall
Eden
Eden: Building a 9 figure tech startup from a living room
Shows raw moments: crashes, broken onboarding, infra failures, team stress, and real revenue spikes
Notion
Notion’s Gifting Campaigns
Each piece was stamped with "Build boldly. One block at a time." - tying the gift back to Notion's brand DNA
Stripe
Stripe’s “Collison Installation
Early growth came from manual onboarding + direct user interaction, not scalable funnels
Wispr
Wispr’s 5 Step Growth Playbook
Focused on a high-frequency, unsexy use case (daily writing/communication) instead of flashy AI demos
Copy.ai
Copy.ai’s Growth Hack Guide
Core philosophy: growth = continuous loops of testing, learning, and iteration across the full funnel (AARRR: Acquisition, Activation, Retention, Referral, Revenue)
AirBNB
Airbnb’s Craigslist Bot
Created a bot that auto-posted Airbnb listings to Craigslist, redirecting users back to Airbnb
Cluely
Cluely’s Clipping Strategy
Leverages power law dynamics -- top ~1% of clippers drive the majority of views
Tinder
Tinder’s Campus Growth Strategy
Strategy: go to sororities → get all women to download → then go to fraternities where demand instantly existed
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