SeedBacked by Dawn Capital and others

Checkstep

Building AI for Content Moderation

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Checkstep

Description: Building AI for Content Moderation

Investors: Dawn Capital, Form Ventures

Reference Link to Deck: https://www.businessinsider.com/checkstep-ai-startup-raises-5-million-seed-round-pitch-deck-2022-5

Stage: Seed

Checkstep Pitch Deck

Slide Transcriptions

Slide 1

checkstep

Growing Healthy Online Communities

(May 2022)

Slide 2

User-generated Content is Gold

  • Social Strikes Back: User content drives revenue.
  • Need for a unified platform to structure, manage, and monetize user-generated content.

    • Slide 3

    But Managing User-Generated Content is Costly

  • There’re many problems
  • Direct costs: Human moderation
  • Indirect costs:
  • Negatively affects users
  • Attacks on minorities
  • Businesses co-opted by bad actors
  • Existential crisis / deplatforming
  • And is getting worse
  • Regulations:
  • Online Safety Bill
  • Digital Service Act
  • Section 230

    • Slide 4

    AI-First Platform-as-a-Service to Manage User-Generated Content

  • Full Content Lifecycle
  • Remove unwanted and promote good content
  • Policy simulation
  • Content review prioritization
  • Proactive detection
  • Configurable actions, including appeal
  • Human in the Loop
  • Designed for:
  • Community managers
  • Human curators
  • Automatic filters that learn from feedback
  • Return on Investment
  • Flags 80% of breaching content before it is seen
  • Reduces moderation cost by 2x
  • Compliance with Regulations
  • Transparency, fairness, bias reporting
  • Reason and explanations for each decision
  • Updates, measurements, and actions in one place

    • Slide 5

    Our Product

  • Headless Workflow Management
  • Integrates easily within any infrastructure
  • Monitoring and queue management
  • AI Services Marketplace
  • Mix of customer AI, native Checkstep AI, and third-party AI moderator safety features
  • Policy Management
  • Effective enforcement of T&C, explanations, appeals
  • Local regulations: Just pick the ones that apply

    • Slide 6

    Online Harms Automation

  • Healthy Conversations
  • Hate speech
  • Harassment and bullying
  • Adult explicit content
  • Custom models such as topic filters
  • Protection Against Bad Actors
  • Terrorist content
  • Child pornography
  • Spam and financial scams
  • Custom models such as fraud and weblink classifiers
  • Compliance
  • Copyrights
  • Personally Identifiable Information (PII)
  • Region-specific workflows such as German NetzDG

    • Slide 7

    They Trust Checkstep

  • Large UK Forum: Enforcing T&C more effectively; curators spend more time on growth activities
  • Global Streaming Platform: 2M videos uploaded per month; manage moderation workflows for 10 policy breaches
  • Classified Ad Website: Influential website for an expat community; filtering inappropriate classified ads
  • Large European Forum: 2M active users; filtering hate speech; policy on all flagged content
  • Wellbeing Platform: Communities of women in a large Asian country; 10K members, fast growing

    • Walkthrough & Design Framing

    Slide 1 — Title

    Minimal cover slide with logo, tagline, and date. White background conveys professionalism and neutrality. The design signals “enterprise SaaS seriousness,” aimed at investors and regulators.

    Slide 2 — User-generated Content is Gold

    Text-heavy but concise; bold headline centers UGC’s value. Design anchors opportunity first before introducing problems. Clear black-and-white contrast frames this as foundational context.

    Slide 3 — But Managing UGC is Costly

    Dense slide with two sections: cost types and regulation. Heavy text reflects weight of the challenge. Legislative references (Online Safety Bill, DSA, Section 230) are design choices to emphasize inevitability and urgency.

    Slide 4 — AI-First Platform-as-a-Service

    Organized in horizontal sections with subheaders (“Full Lifecycle,” “Human in the Loop,” “ROI,” “Compliance”). Classic enterprise SaaS framing: comprehensive, ROI-driven, and compliance-ready. Balances automation with a “human in the loop” reassurance.

    Slide 5 — Our Product

    Three columns (Workflow, Marketplace, Policy). Clear segmentation mirrors SaaS product marketing. Design cues position Checkstep as extensible (marketplace) and developer-friendly (headless workflow).

    Slide 6 — Online Harms Automation

    Structured in three categories with recognizable harms (hate speech, terrorism, child porn). By naming sensitive content types, the design intentionally builds credibility and seriousness. Layout signals broad coverage and regulatory readiness.

    Slide 7 — They Trust Checkstep

    Case-study format: anonymized customers bolded, with results after colons. Balanced layout: one-liner ROI proofs. The mix of platform types (forums, classifieds, wellbeing communities) shows versatility. Social proof anchors the deck with early traction.

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