Nory
Description: Building AI for Restaurant Efficiency
Investors: Triple Point Ventures
Reference Link to Deck: https://www.businessinsider.com/nory-startup-uses-ai-to-help-restaurants-operate-more-efficiently-2023-5
Stage: Seed
**Slide 1 — Cover**
Content:
Logo: nory (purple font).
Tagline: The OS The Hospitality Industry Deserves.
Visual: A tiled mockup of smartphones showing the Nory app interface.
Design framing:
Minimalist cover with bold purple branding. Immediately positions Nory as a tech platform with mobile-first design, using product UI as proof of polish.
**Slide 2 — The Journey**
Content:
Header: It started with the feeling there must be a better way…
March 2018: CEO pivot from finance → hospitality, built Red Egg restaurant.
Sept 2020: Saw inefficiencies, built Nory to fix them.
Today 2023: Nory serves hundreds of venues across UK & Europe, with measurable partner results.
Group photo of founding team.
Design framing:
Timeline slide, anchored in credibility. Mix of narrative text and a team photo grounds the story. Colorful floating geometric shapes add a playful, modern brand feel.
**Slide 3 — Success Ingredients**
Content:
Header: Whether you have 1 venue or 1,000, the ingredients to a successful restaurant are the same.
Three icons:
Customer-focused teams (people icon).
Consistent management of COGs and Labour (≈60-70% of turnover).
Automating the busy work.
Design framing:
Simple 3-part flow with arrows connecting icons. Visual narrative emphasizes scalability — the same challenges apply across restaurant sizes.
**Slide 4 — Problem (Tooling)**
Content:
Header: But it’s the same old story, too much to do, too little time and inadequate tooling.
Left: “The status quo”: fragmented tech stack, clunky workflows, financially illiterate business owners, managers wearing too many hats.
Right: “Competitors’ products”: point solutions don’t connect, clumsy UX, outdated spreadsheets.
Image: stressed bartender “Jennifer.”
Design framing:
Juxtaposition slide: pain of operators vs. shortcomings of existing tools. Heavy use of persona storytelling.
**Slide 5 — Problem (Headwinds)**
Content:
Header: The job just got a whole lot harder.
2019: Average net profit for leading brands was only 2–8%.
Logos (Five Guys, Leon, Wagamama, AFC).
2023 headwinds:
30% profitability decline.
Rising food & energy costs.
100%+ staff turnover.
Management brain drain.
Design framing:
Comparison slide with stark stats. Brand logos make the data relatable. Right column highlights macroeconomic headwinds → urgency to act.
**Slide 6 — Solution Teaser**
Content:
Header: The hospitality industry needs a hero. We’ve built it.
Image: laptop + phone mockups with Nory app dashboard.
Centered play button overlay (suggests a product video demo).
Design framing:
Big reveal moment. Hero statement with product visuals — app positioned as the savior. Clean, focused, cinematic.
**Slide 7 — Product Overview**
Content:
Header: The next generation OS.
Three feature cards with mobile screenshots:
Demand prediction.
Smart staffing.
Supply chain automation.
Design framing:
App screen-heavy slide. Three vertical iPhone frames → emphasizes tangible software. Feature text beneath strengthens credibility.
**Slide 8 — Technology**
Content:
Header: Democratising game changing AI with the tap of a button.
Central: Phone mockup showing notification.
Four supporting icons:
Gather operational data.
Run multiple ML algorithms.
Learn & iterate.
Transform into actions.
Design framing:
Conceptual workflow diagram. Purple theme ties to brand. Simplifies “AI magic” into something operators can trust.
**Slide 9 — Traction (Growth)**
Content:
Header: 7x growth from Feb launch.
Graph: steady bar chart growth in MRR from Feb → Oct.
Logos: brands using Nory (e.g., Mad Egg, Box Burger, Josie’s).
Stats:
€100k top ACV.
~€30k average ACV.
100% net revenue retention.
S&M spend <10% of MRR.
Design framing:
Investor slide. Clean bar graph shows steep climb. Stats on right highlight efficiency and revenue quality.
**Slide 10 — Market Potential**
Content:
Header: We’re addressing a growing 25B+ market (in WDN).
Breakdown:
US & Targeted WDNs: €1.2B.
EU expansion: €9.6B.
UKI leader goal: €6.1B.
Callout: WDN = workforce-driven networks in hospitality.
Design framing:
Geographic TAM slide with flags and € values. Clear visual sizing. Establishes massive upside.
**Slide 11 — Team**
Content:
Header: Leadership team.
Profiles:
Conor Sheridan (Founder & CEO).
Raph Estrada (Head of Engineering).
Igor Kochajkiewicz (Head of Product).
Footer: Team of 24, 50% with hospitality experience.
Design framing:
Classic headshots with bios and logos of past companies. Team credibility anchored in domain + tech expertise.
**Slide 12 — Closing / Ask**
Content:
Header: We are raising to accelerate our growth trajectory to become the global category leader in hospitality OS.
Two pillars:
Accelerate GTM (expand channels, partnerships).
Expand TAM (ecosystem extensions, international expansion).
Design framing:
Final “ask” slide. Uses two clean cards to make the raise purpose clear. Crisp and investor-friendly.