Onescreen
Description: Building AI for Advertising Tools
Investors: Techstars
Reference Link to Deck: https://drive.google.com/file/d/1-NfpmGE2LJwgRHPD5uFZ4ABSYvQN6urm/view
Stage: Pre-Seed
OneScreen.ai Pitch Deck
Slide 1 — OOH Explained Through Design
Visual montage: bus shelter, subway entrance, wrapped car, billboard, building signage.
Bold text: “This is OOH.” / “What is OOH?” / “I’m OOH.”
Playful purple mascot integrated into signage.
Design framing: Immediate immersion. Instead of abstract definitions, the deck teaches by showing. The mascot adds memorability and friendliness to a dry category.
Slide 2 — The Real World’s First…
Three pillars: Comprehensive Directory, IoP Search Algorithm, Workflow SaaS Platform.
Visuals: pie chart showing fragmented ownership, maps with targeting overlays, SaaS UI with “BUY NOW.”
Design framing: Structured like a product ecosystem reveal. Borrowing design cues from consumer internet platforms (Google Maps, ecommerce checkout) to position OOH as equally modern.
Slide 3 — Vision: Connected OOH
Headline: “How can OOH become a $100B Market?”
Three archetypes: Google (search), Shopify (platform), Market Network (workflow + marketplace).
Design framing: Simple logos + archetypes provide instant shorthand. The framing makes OneScreen seem inevitable by aligning them with iconic precedents.
Slide 4 — Why Now?
Quote from Barry Frey (CEO DPAA) with photo and LinkedIn screenshot.
Context: COVID accelerated adoption of new tech in OOH.
Design framing: Social proof borrowed from industry leadership. Using LinkedIn profile screenshot conveys credibility in a format investors instinctively recognize.
Slide 5 — The Opportunity: Grow Faster
Headline: “OOH is broken… but still growing.”
Graph: global ad revenues by channel (TV decline, OOH growth).
Design framing: Contrast in typography (broken vs still growing) emphasizes tension. Billboard metaphor as graph holder visually ties category to data.
Slide 6 — Customer Validation
Out of Home “LUMAscape” shown, overlaid with customer testimonial quote from Rob Biederman.
Quote: OOH was best ABM channel but incumbent experience was unusable.
Design framing: Cluttered background (LUMAscape) vs clean customer quote bubble. Juxtaposition visually reinforces the “broken space” argument.
Slide 7 — Market Education
Visual: Wayfair checkout contrasted with bullet list.
Point: Consumers expect seamless logistics, but OOH lacks it.
Design framing: Anchoring to familiar e-commerce checkout UI reframes OOH’s lack of infrastructure in relatable terms for investors.
Slide 8 — Market Size / Inefficiency
Graph: outdoor advertising spend globally ($30B+).
Notes: 50% unsold, fragmented, manual, archaic.
Design framing: Blue Statista-style bar chart provides credibility. Text highlights inefficiency. Slide pairs familiar data visual with blunt copy.
Slide 9 — Founding Team
Photos of Sam (CEO), Andrei (CTO), Greg (CCO).
Logos of Harvard, HubSpot, Liberty Mutual, Wayfair, Simon.
Design framing: Logo parade + clean headshots anchor credibility. Visual shorthand for “pedigree.” Minimal text reinforces confidence.
Slide 10 — Angel Round
$1.2M raised, convertible notes, $5M cap, 20% discount.
Pie chart for use of funds (R&D, Marketing, Sales, G&A).
Design framing: Classic fundraising slide — bright, clear pie chart with bold green headline. Designed to project traction and financial discipline.
Slide 11 — Traction
Payback period: 78 days.
Chart: revenue forecast climbing from $17K → $935K.
Testimonial quote from Jeanne Hopkins with photo.
Design framing: Left = qualitative validation, right = quantitative chart. Balances story + numbers for credibility.
Slide 12 — Targets
Cash flow: $10K MRR, $1M GMV/quarter.
Unit economics: $10K ARPU, $10K CAC.
Spectrum chart: ARPU vs CAC, logos of Square & HubSpot.
Design framing: Clean black/white contrast. Positioning OneScreen between successful SaaS archetypes. Visual metaphor clarifies where they fit.
Slide 13 — GTM Model
Four phases: Product/Market fit → SaaS-like growth → Marketplace scale → New markets.
S-curve chart showing revenue vs time.
Design framing: Educational and comparative. Highlights survival strategy with color-coded phases. Visualizes why they’ll succeed where others fail.
Slide 14 — Connected Everything: Place-Based CTV
Photo of bar TVs with arrows: “Place-Based CTV” vs “Regular Television.”
Design framing: Uses real-world imagery to highlight adjacency expansion. Makes abstract “place-based” concept tangible by showing bar experience.
Slide 15 — Closing Slides (Investor Info)
Logos, funding details, roadmap continuation.
Design framing: Ties back to earlier visuals with consistent bold typography and color palette. Ends with clarity and confidence.
Walkthrough
OneScreen’s deck is a masterclass in using design as education. The opening avoids jargon entirely — it shows billboards, bus shelters, and car wraps, using visuals to teach what OOH means before defining it. Investors learn by seeing.
The structure consistently pairs relatable metaphors (Wayfair checkout, Shopify, Google) with industry-specific data. This reduces friction: instead of forcing investors to decode a new category, it frames OOH through mental models they already trust.
Charts and pie visuals are deliberately simple and bold — Statista charts for legitimacy, clean pie slices for fund allocation, spectrum graphs to contextualize positioning. It signals professionalism while keeping data digestible.
Customer quotes are not buried in text but highlighted with large photos and oversized speech bubbles, balancing emotional validation with revenue charts. This design move makes testimonials feel like endorsements, not footnotes.
Color and typography choices reinforce clarity: green highlights growth, bold black copy for problems, playful purple mascot to soften complexity. The mascot in particular adds memorability in a sea of SaaS decks.
Overall, the design frames OneScreen as the “Google + Shopify for Out-of-Home”: credible, inevitable, and humanized. It communicates not just information but investor confidence through familiar visual archetypes, clean structure, and smart analogies.
Do you want me to now also condense this into a two-slide summary version (visuals + key takeaways) that mirrors how you’d drop this into a Notion doc or investor-facing wiki?