Pre-SeedBacked by EarlyBird Digital East

Proofs

Building AI for Software PoCs

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Proofs

Description: Building AI for Software PoCs

Investors: EarlyBird Digital East

Reference Link to Deck: https://www.businessinsider.com/proofs-ai-apis-startup-raises-2-6m-pre-seed-funding-vcs-2024-6

Stage: Pre-Seed

Slide-by-Slide Content

Slide 1 — Intro

  • Text:
  • “Proofs is an AI agent that enables sales and solution engineering teams to build full-stack proof-of-concept apps in minutes.”


    Slide 2 — User Problem

  • Text:
  • *“Learning, evaluation, and integration with API-first solutions is often expensive and time-consuming.

    Proofs solves this issue by allowing potential customers to learn about the stack, generate code snippets and full proof-of-concept apps relevant to customer’s case.”*


    Slide 3 — Team

  • Bartek Pucek — Co-founder, CEO
  • Entrepreneur (previously co-founded an AI Lab)
  • Angel investor (ElevenLabs, Kick, Ramp, and more)
  • Zbigniew Sobiecki — Co-founder, CTO
  • Entrepreneur (previously co-founded an AI Lab)
  • Co-founder at MeetCam, Macoscope
  • CTO at Lite (quick-commerce)

  • Slide 4 — Value Proposition

  • Title: A new way to sell API products
  • Points:
  • Faster — minutes instead of months
  • Cheaper — improving sales margins
  • Personalized — better conversion rates

  • Slide 5 — Contact

  • Text:
  • “founders@proofs.io”


    Slide 6 — Demo

  • Text: “Demo” (placeholder slide)

  • Slide 7 — Value

  • The value we provide:
  • Accelerated POC development – minutes instead of months
  • Enhanced POC quality – better and more personalized POCs
  • Improved margins – thousands of $ instead of hundreds of thousands of $
  • Scalable process – serve more customers with same resources

  • Slide 8 — Dive Deeper

  • Text:
  • “Memo and more data:”

  • Masterplan – link
  • Ideal customer profile – link
  • Where’s the moat – link
  • Go-to-market – link
  • Discovery with prospects – link

  • Slide 9 — Tagline

  • Text:
  • “Proofs — AI agents for APIs”


    Slide 10 — Traction

  • Text:
  • MVP — using AI agents to build POCs
  • Design partners — understanding customers’ needs
  • Go-to-market — early GTM movement

  • Slide 11 — Problem (Expanded)

  • Text (with data points):
  • 50–80% of potential customers of API-first companies churn pre-sales (Source)
  • Forrester: 71% of businesses investing in POCs become paying customers
  • At API-first companies, typically 3 POCs needed to close 1 deal
  • [Redacted] average deal size, win rate, opportunity costs
  • Every 3 wasted POCs = major lost revenue
  • Prospects wait [redacted]
  • Presales team costs [redacted] annually
  • 10% waste = ~$1.2M opportunity cost

  • Article-Style Walkthrough

    The Proofs deck positions the company as an AI agent built to transform how API-first companies run their sales and presales motions.

    It starts with the core problem: API-first companies face lengthy, expensive presales cycles. Learning, evaluating, and integrating with API products often requires building costly proof-of-concepts (POCs) — a step that deters many prospects. This is a critical friction point: 50–80% of potential customers churn before buying, despite research showing that companies completing POCs are far more likely to convert.

    The solution is Proofs, an AI-powered agent that helps sales and solution engineering teams spin up personalized, full-stack POCs in minutes. Instead of months of presales work and six-figure costs, Proofs delivers demos and code snippets at a fraction of the time and price. The pitch emphasizes three key benefits:

  • Faster: minutes, not months
  • Cheaper: lower presales costs, better margins
  • Personalized: tailored POCs that boost conversion
  • The team brings credibility: CEO Bartek Pucek, an entrepreneur and active angel investor (ElevenLabs, Ramp), and CTO Zbigniew Sobiecki, a repeat founder with deep product/engineering experience.

    The deck outlines Proofs’ value clearly: accelerating POC development, improving quality, lowering costs, and scaling presales teams without adding headcount. Early traction includes an MVP in use, design partners helping refine the product, and initial go-to-market motion underway.

    Finally, the deck quantifies the scale of the problem: with POCs critical to closing deals, wasted presales cycles represent millions in lost revenue opportunities. Proofs positions itself as the solution to reclaim that value by reducing churn and shortening sales cycles.

    The closing tagline sums it up neatly:

    “Proofs — AI agents for APIs.”

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